Chinese face mask giant Syoung Group acquires Evidens de Beauté – WWD

LONDON – Syoung Group, the parent company of Chinese face mask giant Uniforn, on Monday announced plans to acquire French-Japanese prestige skincare brand Evidens de Beauté for 49.5 million euros, or $50 million. dollars.

Syoung Group also revealed that it has signed an agreement with the brand’s main shareholders to buy just over 90% of the Paris-based company.

Charles-Edouard Barthes, founder and managing director of EviDenS de Beauté, will remain a shareholder and the company will retain its independence and its current team.

In addition to running one of the most successful face mask brands in China, Syoung Group is also the online distributor of beauty brands such as Fenty Beauty, Dr. Ci:Labo, Albion, Neutrogena, Kiko and Lumene.

Exclusive Chinese distributor of the brand since 2019, Syoung Group has extended the retail network of Evidences de Beauté in China to high-end malls like SKP Beijing and Galeries Lafayette and opened online flagships on Tmall and WeChat.

Founded in 2007 by Barthes, Evidens de Beauté began as a celebration of his Japanese wife Eriko Nakamura’s skincare routine with a touch of French elegance.

The brand opened its first independent boutique on rue Boissière in the 16th arrondissement of Paris ten years ago. The beauty company, whose anti-aging treatments are formulated for sensitive skin, is available in more than 450 points of sale, including spas like the Hôtel de Crillon, in 14 countries.

The range of Evidens de Beauté products ranges from 30 euros for an eye mask to 750 euros for a jar of cream.

Last year, Evidens de Beauté made a net profit of 5.2 million euros on a turnover of 19.7 million euros.

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