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JEDDAH: The Ministry of Tourism of Saudi Arabia will provide each delegate of the 116th Executive Council of the United Nations World Tourism Organization in Jeddah with personalized non-fungible tokens.

Director-General of Digital Transformation at the Ministry of Tourism, Aljohara Al-Saleem, told Arab News that inside the giveaways, each delegate will receive a gift box containing a physical ledger that they can use as a wallet and a key to access his NFTs.

“Each one is personalized. There is a hidden gem of the Kingdom regions and cities placed in each of these NFTs,” she said.

She told Arab News that the purpose of the giveaway was to give delegates an idea of ​​how the Kingdom is progressing in digital tourism.

Al-Saleem said the Ministry of Tourism wants to integrate the physical world with the metaverse world and connect them to show how tourism has progressed and what it will look like in the future.

She added that the country’s tourism infrastructure is ready to integrate digital advancements, transformation and innovation in its development.

“The tourism sector in the Kingdom is designed for this future,” she said.

Al-Saleem said the ministry is tech-savvy and has leadership that supports innovation and digital transformation. “So why not do that?” she added.

According to Al-Saleem, the Kingdom is investing in smart cities and digital transformation.

She said the ministry also receives support and leadership from Tourism Minister Ahmed Al-Khateeb and King Salman.

“So today we have everything to create this innovation in the tourism sector,” she added.

She noted that the ministry’s digital tourism strategy is aligned with the goals and aspirations of Vision 2030 and the national tourism strategy.

By introducing new business models and supporting entrepreneurs, the ministry’s programs were designed to support and empower the workforce and promote a culture of innovation that would contribute to the digital economy, she said. added.

“Thus, everything has been designed with an aspiration to achieve the objectives of Vision 2030 in the tourism sector and to put the Kingdom on the world map of the tourism sector,” she concluded.

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